PR and marketing services for private sector engagement consultancy

UNICEF Office in Belarus is looking for a company to perform marketing services to promote donation culture in Belarus. 

Duration of the consultancy: November 2017 – December 2018

Detailed Terms of Reference can be downloaded here

PLEASE NOTE: Deadline for applications extended until 28 November, 18:00.

The purpose of this assignment is to develop and implement a PR campaign that will contribute to the development of donation culture in Belarus and reach out to target audiences to stimulate regular donations to UNICEF, especially through joint PriorBank project (ATM, internet banking, and mobile banking donations, as well as pledge giving).


  1. Raise awareness of target audiences on the benefits and importance of regular giving;
  2. Promote donation opportunities available through UNICEF private sector partnerships to target audiences and engage them in regular pledge donations through available tools;
  3. Raise awareness of target audiences on key programmatic advocacy priorities, including the importance of returning to biological families for children living at institutions and benefits and opportunities of substitute family care for them in order to stimulate donations to the project.

Proposal from candidates should include: marketing proposal outlining the Company’s suggestions campaign focus and action plan as per purpose and objectives above, portfolio of key previous works and budget proposal in Russian OR English. 

Selection of the company will be on competitive basis, based on the creativity of marketing proposal and size of the budget. 

Applications are requested to be submitted in sealed envelopes at UNICEF Office, 22a Krasnoarmeyskaya street, Office 77-78, Minsk.

For any questions, please contact Kristina Dulevich at