PR and marketing services for private sector engagement consultancy

UNICEF Office in Belarus is looking for consultant on PR and marketing services for private sector engagement. 

Duration of the consultancy: November 2017 – December 2018

Detailed Terms of Reference can be downloaded here

The purpose of this assignment is to identify the main factors that influence and contribute into the development of donation culture in Belarus and reach out to parents, media and CSOs with advocacy messages to raise their awareness on opportunities to donate regularly to UNCIEF. It is also to build awareness of the target audiences on key programme advocacy priorities.


  1. Raise awareness of target audiences on the importance of regular giving;
  2. Promote donation opportunities available through private sector partnerships to target audiences and engage them in regular pledge donations through available tools;
  3. Raise awareness of target audiences on key programmatic advocacy priorities, including the importance of returning to biological families for children living at institutions and benefits and opportunities of substitute family care for them;
  4. Engage opinion leaders, media and bloggers in raising awareness about the Private Sector partnership programmes and their objectives.

Proposal from candidates should include: cover letter outlining the Company’s proposal as per purpose and objectives above, portfolio and budget proposal.

Selection of the company will be on competitive basis. 

Applications are requested to be submitted in sealed envelopes at UNICEF Office, 22a Krasnoarmeyskaya street, Office 77-78, Minsk.

Deadline for applications extended until 20 November, 18:00.